Formations program

  • The politics of sport governance: national governing bodies and sports clubs
  • Understanding sport consumers
  • The industry specificities: combining winning on the pitch and running the business side of the club.
  • Regulation constraints
  • Strategic aspects of sports marketing
  • The integrated sports marketing mix
  • Building on a high degree of customers/supporters’ brand loyalty to sport clubs
  • Managing Integrated Sport Marketing Communications
  • Digital Disruption in the sports ecosystem
  • The fan engagement strategy (e.g.: leveraging digital marketing assets to grow and retain the fan base)
  • Big Data & Analytics in sports marketing strategies
  • E-commerce in the distribution policies of the sport industry.
  • Event and Project Management
  • Strategies implemented by public authorities to host sports events and to launch participation campaigns.
  • Strategies by national and international federations to increase participation.
  • Risk management and crisis communication.
  • The politics of sport stadium developments
  • National and international regulations for the quality design of sports spaces
  • Best practices in stadiums/arenas management
  • security issues;
  • analysis of the operations;
  • maximizing the sources of infrastructures sources of income: merchandising, hospitality revenues; advertising; corporate events, etc.
  • Environmental balance, sustainability of buildings for sports and major sporting events
  • Players power
  • The role of the sports’ agents
  • Team building and team working
  • Personal Branding
  • Contemporary K-issues in global sport management
  • Strategic and product innovation in the sport system
  • Managing organizational change in the sport business
  • Emerging business models: pros and cons
  • Financial reporting according to International Accounting Standards
  • Reading and interpreting a Balance Sheet, Income Statement and Cash flow Statement: case studies
  • Financial fair play: implications
  • Non-financial reporting (press release, integrated and sustainability reporting) in Sports: case studies.
  • A framework for the analysis of a sport business financial health
  • The tools for analyzing the financial health of a sport company
  • The assessment of the company’s liquidity, profitability, solvency and growth
  • Analyzing a financial statement: case studies
  • Sources of finance for sports companies
  • How to cope with investments in athletes and infrastructures
  • Why and how to list a sports company
  • Private equity in Sports
  • The M&A industry in Sports: roles, players, strengths and weaknesses
  • The driver of the value creation in a Sport Company
  • Valuing a sport company: standard of value and valuation approaches
  • Discounted cash flows and multiples approaches case studies
  • International Sport Law framework: institutions and roles
  • Sport Courts, Ordinary Courts and legal procedings
  • Engagement contracts for individual athletes’ participation to event/competions
  • Standard contract models between club & athletes in team sports
  • Standard Contract models for professional Athlete
  • Sponsorship and endorsement contracts
  • Image rights of professional athletes
  • Role and responsibilities of Athletes agents
  • Standard By-Laws and Corporate governance
  • Mandatory corporate standards of sport entities
  • National & international corporate controls and fines
  • Cases study analysis of precedents
  • Game day revenues and ticketing
  • Image right & licensing contracts
  • Media rights definition (traditional & new media)
  • Media production and broadcasting of sport event
  • CSR in Sport organizations
  • Social Sustainability in sport organizations
  • Sport organizations as part of a territorial network
  • Developing employability skills through sport
  • The risky elements of sporting practice
  • Match fixing
  • Doping
  • Violence in sport
  • Talent development in sport
  • Training sport coaches in Academy
  • Dual Career of sport persons
  • Residencial experiences for young athletes

ELECTIVES

  • Companies and eSports: strategies and investment plans;
  • Sports meeting eSports: strategies, digital/social contents and case histories;
  • The actors of the eSport world: stakeholders, publishers, event organizers, broadcasters, platforms, players, creators and influencers.
  • Sport business and sustainability
  • Defining and communicating sustainable strategies to stakeholders and territories
  • Communicating ESG performances to the financial markets
  • Enabling external legitimacy through a sustainability strategy
  • Taxations principles in Sports
  • Managing income taxes
  • Ticketing and capital gain tax issues
  • Taxation in international sport activities