Are you passionate about sport and management?
Through our Sport Management programs, you can turn your passion for sport into your career.
Our goal is for you to be part of one of the most exciting industries: the sportsindustry
Turn your passion into a profession
The Master is a joint program leaded by the Faculties of «Banking, Financial and Insurance Sciences» and «Economics», in collaboration with SportmasterConsulting.
It is held in English, with the support of numerous operators in the sector, in order to ensure a suitable preparation to enter the professional world. The Master’s course lasts one academic year and provides 74 credits ECTS, equal to 1,750 hours.
credits ECTS
hours
Market overview
Sport is a fascinating topic and a very large business all over the world.
Even if it is hard to define borders of the market, some researches define the global sport market around $400 billion, with an increasing trend. One of the main growth drivers is represented by having various channels to captureaudiences: new technologies are an incredible boost in this direction. Emergingeconomies are also a further area of great development for this business.
It is possible to consider two segments: participatory sports and spectator sports. The fitness and recreational market are the largest part of the first segment, with global players competing with the local ones in a lot of territories.
The spectator sector has attracted a lot of investment in recent years (international investors, global funds or private equity company, especially in football and motor business), incentivised by the returns associated with the event and infrastructure management activities.
In both segments, specific management training is now required, which in many areas is still limited.
Sport Business is also receiving a lot of attention by policy makers and public institutions that recognizes its economic and social value. Those who approach sport business today cannot ignore its being a territorial marketing tool and a means of development and social inclusion.
