Education

We design and deliver high-level training programs for young talents and professionals in the sports industry. From university courses to specialized workshops, we help people grow their skills and build meaningful careers.

We connect knowledge, practice, and our network to shape the next generation of sports leaders.

Master in Sport Management

Università Cattolica del Sacro Cuore di Milano

Università Cattolica del Sacro Cuore is one of Europe’s most prestigious private universities, with its main campus in the heart of Milan. Renowned for academic excellence, it combines tradition and innovation across a wide range of disciplines. The university is a hub for research, professional training, and cultural development. Its strong ties with the business world create unique opportunities for students and partners alike.

The Master’s Program

Are you passionate about sport and management?

Through our Sport Management program, you can turn your passion for sport into your career.

Turn your passion into a profession

The Master is a joint program leaded by the faculties of “Banking, Financial and Insurance Sciences” and “Economics”, in collaboration with Sportmaster Consulting.

It is held in English, with the support of numerous operators in the sector, in order to ensure a suitable preparation to enter the professional world. The Master’s course lasts one academic and provides 74 credits ECTS, equal to 1.750 hours.

The Master’s Lecturers

Our Master in Sport Management is structured on contributions both from academic teachers and professionals coming from the sport industry, allowing our students to have a hands-on experience throughout their classes’ period.

Here you can find some of the lecturers contributing to the Master during the first two Editions

Why enrol in this Master’s programme?

It offers an international perspective

It covers all sports

It provides a market-oriented teaching, with specialized professors, experienced managers and professionals ready to transfer their experience and expertise

It employs an entrepreneurial approach to tackling and solving problems

It is supported by a large group of partner companies operation the world of sport

Why enrol in this Master's programme?

It offers an international perspective
It covers all sports
It provides a market-oriented teaching, with specialized professors, experienced managers and professionals ready to transfer their experience and expertise
It employs an entrepreneurial approach to tackling and solving problems
It is supported by a large group of partner companies operation the world of sport

Program structure

Classes begin in January and run until July from Monday to Friday from 10am to 5pm.

Attendance is mandatory.

From July to December, the Master’s program includes a final assessment phase, which involves developing a report and delivering a final presentation. This project is based either on an assignment provided at the end of the coursework or on the internship experience carried out by the student within a sports-related organization.

Those who have completed the planned training course and passed the relevant exams will be awarded the title of first-level University Master in Sports Management: Business, Communities, Territories.

Course duration of the next edition: January 2026 – December 2026

Program overview

The teaching and training plan is divided into five areas:

Area	CFU
Strategy & Management	18
Accounting & Finance	14
Governance & Legal	7
Policies, Societes & Territories	5
Special Topics	4

Total CFU	74
Testimonials and Corporate visits	8
Personal skills	4
Final assessment and/or internship	14

Courses

Courses Hours
Managing a sport company 18
Sport marketing, branding and sponsorships 18
Media and digital technology 18
Managing events 12
Managing infrastructures 12
Human resources and followers’ management 18
Business models and innovation in sport 12
Financial reporting 24
Financial statements analysis 24
Funding strategies and financial markets in sports 18
M&A and valuations in sports 18
Sport Law 12
Athlete and Labour Law 12
Corporate governance of Sport Clubs 12
Licensing and broadcasting rights 6
Managing Sport for Development Programs 12
Sport Integrity, Ethics and Culture 12
Managing Youth Sport Academies 6

Special Topics: innovative insights on today’s most relevant topics

Sustainability & ESG Reporting
E-sports management
Criminal Law
Sport tech & Artificial Intelligence in Sport

Alumni and previous editions

During the first two editions of our Master in Sport Management, we formed international top talents that entered the sport industry.

Requirements

The Master is addressed to candidates graduating or graduated with a Bachelor’s degree in different backgrounds.

The Master aims to train young professionals in the various disciplines involved in running a sport business, with particular attention to governance, marketing strategies, media and technology, human resources and followers’ management, financial and legal aspects, soft skills.

Università Cattolica will evaluate candidates’ academic and personal background, making sure they meet the specific conditions for admission.

Applicants are required to upload the following documents on the admission portal:

01 Updated CV

02 At least an academic or professional letter of reference

03 Motivation letter in English (max 1 page)

04 Transcripts and copies of the bachelor’s degree or master’s Degree (accepted in English or Italian)

Candidates are required to have a more than adequate knowledge of the English language.

Selection

The selection process consists on:

• Evaluation of the application form

• Interviews

The maximum number of candidates admitted is set to 30.

Stay tuned

about Advanced Training for Sport Directors

Advanced training program for sports directors

Sportmaster Consulting, in collaboration with ASDS (Associazione dei Direttori Sportivi della Svizzera) and SUPSI, is proud to present a High-Level Training Course designed for sports directors and professionals aiming to significantly impact the sports system, particularly in football.

This annual course, launching in the first quarter 2026, features a carefully crafted curriculum that prioritizes academic excellence, practical application, and real-world insights.

Key Features of the Course

Comprehensive Curriculum: The program offers a 360-degree overview of the key competencies required to succeed as a sports director.

Blended Learning Format: The program combines in-person sessions (approximately 120 hours across 20 days, 6 hours each) with online learning (around 80 hours over 40 days, 2 hours each, offered either synchronously or asynchronously). This format is specifically designed to align with the schedule of sports competitions.

Hands-On Learning: Strong emphasis is placed on field experiences, case studies, simulations, and guided visits to sports centers and stadiums.

Expert Faculty & Testimonials: Participants will learn from a distinguished faculty, including professional coaches, experienced sports directors, sports law specialists, marketing and communication professionals, and financial analysts.

Modular Structure:

The course is divided into five core modules, allowing participants to tailor their learning experience to their specific interests and needs:

Certification: Each module awards a certificate in accordance with SUPSI guidelines.

Module Hours
Module 1: Fundamentals of Sport Management 40 hours
Module 2: Sports Team Management 40 hours
Module 3: Football Market (or Transfer Market in different sports) 42 hours, 7 CFU
Module 4: Communication and PR in Sport 30 hours
Module 5: Strategic Planning for Sport 30 hours

Target Audience

This course is designed for sports directors across different leagues and sports

Objectives of the Course

Enhance the professional level of Sports Directors, fostering a virtuous path of professional

and political development for the category.

Offer practical tools to navigate the growing complexity of sports management, covering regulatory, financial, and technical dimensions.Support participants in preparing for and successfully passing the “Sports Director” qualification exam.

Develop planning and operational skills to train professionals with specific expertise to operate within professional football clubs and other sports organizations.